Worth mentioning II: PhD survival guide, ergodicity, death after 75, content marketing, and email marketing

This is the continuation of the worth mentioning experiment where I shared links that I deemed important to be kept for future references.

A graduate school survival guide: “So long, and thanks for the Ph.D!: On this essay Ronald Azuma states the path to a successful PhD defense. He states a few things that may seem obvious be we often forget. He is not arguing in favor of a PhD title, he simply states that what works for some may not work for others.

The Logic of Risk Taking: I wanted to include this link to remember the term ergodicity explained by Nassim Taleb. An ergodic system has the same behavior averaged over time as averaged over the space. A non-ergodic system is when observed past probabilities do not apply to future processes (Russian roulette).

A doctor and medical ethicist argues life after 75 is not worth living: This is an interview of Ezekiel Emanuel where he argues that trying to keep people alive past 75 is a waste of resources that bring little to the society. Instead, all of those resources should be invested in the younger generations to live a better life. Controversial argument but worth reading it.

Guide for content marketing in 2020.Very well researched and interesting guide for content marketing in 2020. It contains information from email marketing and video marketing to engagement and trends. It doesn’t disappoint at all.

Marketing lifecycle applied to newsletters. In this excellent post, the author maps the different phases of marketing to email marketing. It starts with awareness, then engagement, purchase, retention, growth, and advocacy.

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