How to build a brand

This is probably the best and most complete text I’ve seen on “Brand building“. the guide goes over all the different steps to conceptualize and shape the brand values and value proposition. It is a long read but worth it.

Link: https://medium.com/s/how-to-build-a-brand/lets-talk-about-how-to-build-a-brand-543b2dfbc4f5

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