The Veblenian Entrepreneur

For quite a long time I’ve been thinking that people tend to focus their time on easy things instead of focusing on the complicated ones in an attempt to avoid pain. People, in general, try to avoid harmful situations which leads them to take the path with the least pain possible (at least at the […]

Defining the ideal customer for our startup

  Any company bases their success on their customers; therefore, it is highly important to define the customers right. There is never too much emphasis in defining the customers correctly. The foundation of any Company, and specially startups, is about identifying and meeting the consumer needs. The better we do this the greater the satisfaction […]