Beyond GDP

Society as such has reached a point of transition. The Gross Domestic Product (GDP) was a useful metric last century but now it causes more harm than good. GDP is harming our society and planet because as a metric it is unable to capture the different shades of the contemporary society. Like it or not, […]

Defining the ideal customer for our startup

  Any company bases their success on their customers; therefore, it is highly important to define the customers right. There is never too much emphasis in defining the customers correctly. The foundation of any Company, and specially startups, is about identifying and meeting the consumer needs. The better we do this the greater the satisfaction […]

We might have a fancy watch, but that doesn’t mean we’re good at telling time.

Everyone is so obsessed with tools that we forget to reflect. Cutting edge tools won’t make you better at your craft. If you’re already good at it will improve but tools by themselves won’t make you a professional. A professional photographer carries around many different lenses and gadgets to carry on with their work. However, […]