Continuing on the brand building on the previous post-link. This time we have one incredible link about brand positioning. Brand positioning is about the space a brand occupies in the minds of people and the differences from its competitors. Link: https://medium.com/s/how-to-build-a-brand/lets-talk-about-brand-positioning-and-purpose-b74a51da9896
Author Archives: Roc Reguant
How to build a brand
This is probably the best and most complete text I’ve seen on “Brand building“. the guide goes over all the different steps to conceptualize and shape the brand values and value proposition. It is a long read but worth it. Link: https://medium.com/s/how-to-build-a-brand/lets-talk-about-how-to-build-a-brand-543b2dfbc4f5
Stop thinking short term, and start thinking for extra-long term
The lesson I drew from that is you should try to take the set of actions that are likely to prolong civilization, minimize the probability of a dark age and reduce the length of a dark age if there is one. -Musk
AI competitions don’t produce useful models
Awesome post totally recommended: AI competitions don’t produce useful models TLTR; From the upper average top performing models the one that has the best accuracy is not necessarily the best one. The blog post argues that the test set is not big enough to differentiate among the best models so in most of the cases […]
Competing together, not against each other
In many instances people think they should sink the other ships to win the race but that -as it turns out- this is not true. They think in this way because they are thinking about a zero-sum game. However, that is not always the case, there are many environments where you can benefit more from […]
How to estimate a market size using facebook?
It always fascinated me how could estimate the market size. Many times, you have this wonderful idea but it turns out that no-one was asking for it. So here I’m going to explain how to estimate the market size using available resources in a very “rule of thumb way”. So, the reason why I’m using […]
Complaining about a problem without posing a solution is called whining
“Complaining about a problem without posing a solution is called whining” – Theodore Roosevelt Roosevelt seemed to be a very interesting persona. With many wonderful quotes and speeches like the man in the arena, April 1910. This speech I would say is the long version from today’s quote. Complaining about things does not help. We […]
Hiding API keys in python using anaconda environment variables
First you should have anaconda 😉 Then we need to find out where the environment is located echo $CONDA_PREFIX We’ll create create the sub-directories cd $CONDA_PREFIX mkdir -p ./etc/conda/activate.d mkdir -p ./etc/conda/deactivate.d touch ./etc/conda/activate.d/env_vars.sh touch ./etc/conda/deactivate.d/env_vars.sh We’ll have to input the variables in ./etc/conda/activate.d/env_vars.sh For example here we will add a secret key and a […]
Summary: Pre-suasion by Robert Cialdini
Dr. Cialdini is the writer who brought the influence to the mass market with his first book Influence. Towards the end of 2016 he then later published a new book: Pre-suasion. He intended to extend and build upon his previous work. Overall the book was quite fast to read, full of examples and stories that […]
Business model navigator
I the Business Model Navigator pdf article one can find the 55 business models that exist now. Any company that generates revenue is using at least one of them (if not more). This may become handy sometimes.